Compared withMtGox, BitStamp and coinbase, BitPlastic will NEVER ask you for documents or ID nor store any client personal information, so if the server gets hacked you are not vulnerable to identity theft (or even loss of coins, since they are stored OFFLINE). They don't even require your real name to use their service.
They are probably breaking the AML/KYC regulations if they are not confirming their users' identities. I would say they are likely at risk of having their fiat based money seized if they do not comply with aml/kyc laws which means customer money is not safe