How are chat messages transmitted?
Are they transmitted over your servers, or locally?
If it is transmitted over your servers, what zero knowledge encryption do you use? Do you support fingerprint verification, forward secrecy? What makes your app better than ChatSecure?
The Bitcoin community is not going to use an app that isn't encrypted.
Great questions. The beta is not meant for general use but for testing something new and fun. It is not for everyone. It offers ZERO encryption and uses parse as the backend. Chatsecure is an app based upon who you already know and offers connections world wide. LocalLedge is meant to work on the local level only. It's not so much about who you already know but chating with others who want to chat about the same topics.
The chat should be thought of more like the forum of bitcointalk and not something where you are communicating in secret with someone you already know.