I have had a few HNWIs and UHNWIs whose only reservation with moving $500k or $1m into BitCoin is the lack of liquidity and scalability of investment so they settle with puny amounts like $25k or $50k, etc.
In my opinion, there is huge pent up market demand for the type of utility BitCoin offers and the longer it stays around the more confidence it will garner resulting in more people allocating capital towards it.
When you talk about market demand and investment do you mean just buying up currency and speculating on price increases or do you mean investing in new businesses that actually produce something?