Hi

The marketplace will be open to all participants. Indications we have are that there is considerable merchant interest in the East already due to the established nature of our Chinese partners. We anticipate that the western usages will in the first instance be driven by the private sector, due to the long anticipation period for Open Bazaar and other solutions that have not been come to fruition.

As far as your own investment we encourage you to read the information presented here as well as the AMA with the lead dev here  https://www.reddit.com/r/BitBay/

Thanks for your interest.

BitBay Team