This seems to be the trend among various "news" publications that write about bitcoin, although this article is exceptionally badly written.

I think people are trying to make money from advertising so they will accept anyone to write for them so they can get a catchy headline, as many people will not go directly to a website for their bitcoin related news (as they would go to CNN or foxnews for "MSM" news) but would rather use services like zero block or google news to find news