Any ideas why the price is decreasing? It's really illogical for me

Man, it's easy to understand = no marketing -> price not growing -> other coins growing -> impatient/normal investors dump and go for coins with good marketing.
Dev is working fine but without marketing (gaining new markets, exchanges, advertising, informing publicity and so on) you will achieve nothing.
Couple of ideas:1) change the name to sth that has at least any association with money = change coin name (SFR or saffron does not sound like money, but like sh*t coin,m sorry but it's like that = wtf is saffron will ask average internet user so that you want to associate if with money?)
2) get new exchanges
3) start advertising and sharing news
a) facebook/twitter/formus
b) set link to forum on coinmarketcap (to get at least 1/10 trust)
c) get crypto newspapers, get to bitcoinwisdom stats
d) be regular in news = get a good marketing guy