BTW this may not be revolutionary enough to get a bounty but the website could use a serious makeover. All of those icons on the front page should be a link to a description/interactive page and every description page should have at least one eye catching graphic optimized for facebook and twitter. Doing that alone will get you more traffic plus it really helps if you later decide to use Facebook dark posts. Lastly do you have any marketing standards yet and a repository of Vector graphics. If not I would like to start working on those for you in my spare time. Not looking for NODE if you feel like giving me some fine but just to help get this thing off the ground establishing standards such as color codes, graphics and fonts is VITAL.