Not every coin is testing zero knowledge.. let alone creating their own zk protocol. Traders can speculate swings and take their chances but their biggest mistake is believing this coin is in the same category as some random cartelcoin. That's OK though the coin isn't being made for traders it's being made for private commerce. There's a massive market for real anon and people are starting to realize that there is real development going on here. There's been too many broken anon promises in the past.. combine that with the recent failure of tor and potential bitcoin de-anonymization and you have the perfect conditions for market disruption.
https://blog.torproject.org/blog/thoughts-and-concerns-about-operation-onymous

Private commerce solutions have never been more in demand than right now. Deep web pockets are watching this project and waiting for delivery. When the anon tech is proven $50 a coin seems really low to me for instant anonymous zk transfers and peace of mind. Gram's helix charges what 5-10% and takes 8-12 hours? SDC is perfect anon and there's a reason why Evan from Darkcoin was trying to acquire Shadow's team. You can clone a project but you can't clone the team.