Yeah Zeus have made their intentions clear with this latest move. It's much easier to try and rope people into their cloud service and keep control of the hardware chain themselves. Customers absorb all the costs of maintenance and they don't have to deal with individuals RMAing units etc.
+1
And even when BTC price raises to it makes really profit for customers, they all (not only Zeus) can raise the maintenance fee, telling for increased costs, no that they still make >50-60% profit.