Well, if you know coin markets lately, you want a low coin count like XAI.  I could make the coin count 11M and the price 0.00004 (4k satoshi).  It doesn't change the overall value of the project and the budget needs.  Unlike a number of recent crowdsales, I'm keeping it reasonable and just going for what is needed in the budget, as opposed to going for some ridiculous amount of funds, because it also leaves plenty of room for the coin to appreciate in the market and avoid the "insta-dumping" effect we've seen on...well, like almost every ICO type coin over the past few months...except the crowdfund ones.

What would you not consider "a bit too much", in your opinion?

Thanks for taking the time to post, btw.  Appreciate all viewpoints.