I suggest you follow Bittrex' lead and use the term crowdfunding campaign...
Thanks Graham, this is good feedback.
Posting this offer from a pseudonymous a/c merely raises the obvious question...
I'm the founder of Qointum. The email address associated with this account is the same as in our trademark info -- you can see it in my profile now. I use this pseudonym instead of my real name because it's short, memorable and most importantly unique so it's internet-searchable. We're still a long ways from launch so I'll re-create this thread under the username "Qointum" at a later date.