I guess most people invested in NAUT because they think there will be a lot of connections with Wall Street Wolves, where BK can get them into this business and NAUT can jump %1000 with a great follow up plan.
However, until today from July, BK proved that it may not happen at all and he was just experimenting the Friedrich Hayek's theory in Digital currency, where you will see a lot of these statements in his book.