Some background:
CEO of GAW miners went on a public rant trying to promote his new venture saying that they had partnerships with big companies like Target, Amazon, and Walmart... This was followed by a bounch of other such statements.
Coinfire covered this, stating the obvious. That he was outright lying.
Here's an archived version of a catched page containing the article:
https://archive.today/gCnQWI don't see any proof of him sayin "he had partnerships" in the article or anywhere else. Where is this outright lie you're talking about?
As for the hack, I don't support it, but I doubt it was done by GAW employees. You don't need to be smarter than the average to know that such things bring more publicity to the victim, not the attacker.
Staging this would be a smart move by coinfire. A lot of people will hear about them after they hype it as an attempt to shutdown free media.
So then he essentially lied when he posted it on HT that you will be able to make purchases with paycoin at target, walmart, and amazon. He said it on his official announcement when it was called hashcoin.