Either way, as others have said before, Paycoin launch is going to be EPIC:

if it succeeds, so many people will have to eat their words. In general, crypto acceptancy would be accelerated, so a good thing. Except, it would negate some of Bitcoin's most valuable assets, primarily that of decentralisation.

if it fails, many more people will take a huge monetary loss and also loss of faith in cryptocurrency as a whole, especially the newcomers and firm believers that have never been able to achieve full ROI.

Most people that made a profit, like me, did so through selling their cheap primes they got around 17$ for much more (40-50$) through GAW's market, whereby GAW actually gained another 10% of all sales as a fee. Win situation for GAW and the seller, not for the buyer though, since Paycoin's failure would be most likely to wipe GAW from the scene.

It will be very interesting to see how this situation develops in the near future. Personally, I think it can still swing both ways, although I am rather pessimistic at this moment.