The same 5850 is $40 cheaper on newegg with rebate.
The coolers on those cards are nice but they don't vent out of the case, they just pass they heat issue from the card to the case.
The reference ones are better.
i've kinda gotten out of the habit of even checking NewEgg, since i found MicroCenter. and the convenience is worth the occasional higher price. i note that MicroCenter's ads include NewEgg pricing...
you're right about reference cards though - i spent an extra $50 on my latest mining case. more fans than carter has little liver pills...