Its been discussed here at this forum and elsewhere that the fiat money system and traditional banking system wont play fair and will gladly take advantage of an average user (most often with the help form the government).
And I guess one of the tasks of the community is to draw everyones attention to it. More people should know the alternative and learn how to us it. So what Cointelegraph and Shapeshift are doing in this context is great. Thanks!
I have joined the contest just to be a part of it (though I do not mind winning at all nut I dont think I will).