Uber apparently has a $40 billion valuation. http://finance.yahoo.com/news/investors-unfazed-by-uber-missteps-153329387.html

Would be pretty cool if Counterparty could develop some relationships with co.'s beyond the bitcoin economy, like uber and lyft. One would think the asset function could maybe be a good way to develop loyalty to individual drivers and companies.

Ubercoin as a Counterparty asset anyone?