With all the announcements of far superior miners coming in 2015, I think AM is selling everything they can now before the difficulty goes exponential again. Don't make the mistake of thinking we're going to see any sort of long term difficulty stabilization. We won't.
AM will be getting their gen 4 28nm samples back in about two weeks so it makes even more sense for them to shift as much gen 3 hashing power as quickly as possible.
This situation is just bizarre. Especially when you consider quotes like this from Rockxie:
For AM shareholders:
1 AM has lots of BE200s in stock,if we can't convert them to devices asap in their life time,these chips will be nothing,then it will be a big loss.Obviously,In the present case AMHash is the best choice for AM to sell large quantities chips and devices.
2 Cloud Mining is trend for bitcoin mining in future. If AMHash1 is successful, BE300 also can be benefit from this project.
3 Only if AM make profits,dividends is possible.
Now, by all appearances, he's not even trying to sell AMHash contracts, so by his own words he's deliberately screwing over AM.