I think you might need to beef up the argument for the app to be backed by a cryptocurrency because atm that rationale is a bit weak. The list of benefits accruing from merely using the app appears to be largely independent of the implementation, acting to reduce the apparent relevance/appropriateness of a cryptocurrency component.
More pointedly, what specific features accrue from the app being based on a cryptocurrency rather than, say, one of the conventional social reward systems?
All applications sales will have 30% deducted and used to buy HMC to keep the price at a healthy postion.
...
FUNDING BREAKDOWN
Apple App Development - $15k
Website development - $10k
Marketing Materials - $1500
Online Marketing - $3500
Have you developed a spec for the website that enables you to be confident that $10k will be adequate to cover development? Also, I don't see any budgetary provision for website maintenance or for logistics of coin operations, is this perhaps just a reporting oversight or maybe these costs are bundled into one of the other totals?
Cheers
Graham