I didnt necessarily mean the recent drop, but overall lackluster usage growth.  Maybe everyone here just thinks that btc will catch on overnight, no that it hasn't gained a lot of popularity, but it seems that with all the money going into the btc infrastructure, it would have spread further than it has.  My other point was that long term, it looks like apps like this will catch on much faster than bitcoin due to their ease of use, and it could be a negative effect on btc usage.