This is campaign thread, you should be asking in the official thread:

https://bitcointalk.org/index.php?topic=832448

Is it legit? I don't know. I know the company is registered in the UK (I've checked with Companies House). I've seen some senior member (in this thread) confirming that he had no issues and everything is fine so far.

But do your own diligence, don't rely on anyone else opinion. And it's always good idea to test the site with smaller amounts.