There's already been some discussion in the ICG forum. The ICG team seems coordinated in terms of development but the forum is a good place for discussion of volunteer work.
The most innovative feature of ICG is the advanced ATM API developed by Hectortilla which is already used in GeneralByte ATMs. It should be easy to get listed on other ATM providers or other companies providing payment solutions as a Web merchant API is also available. There's already a steady stream of merchants accepting ICG according to the twitter feed so that aspect is being taken care of.
You have a point. Looking back through the thread, most of the videos pointed out the ATM integration so it would make sense to advertise that fact to distinguish ICG for achieving innovation. There's certainly significant value in the current payment API that was developed and used by ATMs and web merchants. Making the most use out of it as possible in merchant adoption would be to ICG's benefit and there's always the new developments to look forward to.
I've also noticed the steady build up of buy support 3.4
BTC + which is relatively high compared to the marketcap. ICG is gaining new users as more merchants are accepting incognito coin. The coin also has an edge against other alt-coins since it's accepted at several ATM locations through Europe and perhaps later expansion will reach into the U.S.A. There's a very significant poetential user-base for an altcoin which makes payments at physical locations as seemless as possible. The current availability of paper wallets, mobile wallets, ATMs, and a Web wallet for ICG seems to accomplish this.