The price is low because the ann is quiet, and so new investors are not attracted as they pass by and see a low page count.  With the introduction of slackchat a lot of conversation happens that is missed on these forums.

When I first got into ssd I enjoyed the simple updates and low key interactions arga had with people on the forums.  Now they are often on slackchat, more consistently, and so the ssd ann does not grow even though it is less exclusive.