I tried reseating the SD card with same results.
Im still not sure of the order of pressing the power button, pushing the reset within the LED component hole, I did it in so many combinations. After 20 or so retries, it finally rebooted past a blank screen and displayed an accessible DHCP IP address.
Its humming at around 2010 GH/S(avg) stock. Ill leave it be until I get more familiar with it.
Many thinks to all that contribute here.