Classic merchant "accepting BTC" (more like accepting USD from BitPay...) P&D, exactly like the PayPal/Dell News pumps (we know how those ended).
Price was going down (reached 335 on finex) before this irrelevant news.
If the price would have broken up of the big wedge that took months to paint, it would have been different. But that didn't happen.
The wedge broke down. Ignore bulltraps, the decision of the market is taken

Again, a test of the $275 bottom coming in a few weeks IMHO. Then we'll see what happens, if double bottom or crash.