Waiting for Amazon or other huge retailers to accept bitcoin is so 2013. Wake up people... nobody cares anymore about merchant adoption.

Granted, if Amazon were to accept bitcoin, and actually hold bitcoin instead of using third party processors like coinbase or bitpay to offload instantly to USD... then it would be a big deal. But that won't happen. No legitimate business is going to take that risk.

People won't be excited about bitcoin again until the community can come up with a real world usage case for it. What we need is for someone like PokerStars to accept it. See, that would actually make sense, because it would allow American players to evade government banking controls and play online poker again.

What you need to get through your heads is: nobody is going to buy bitcoins to use them on Amazon or Pets.com or whatever! They already have credit cards and they're much easier and beneficial to use!