I know what you mean, but this is all I ever wanted from bitcoin. I use bitcoin as money so the ability to spend is the whole show. Most businesses are not going to hold bitcoins. They are not investment companies after all, they are looking for something to replace credit cards. That is important as it becomes impossible to protect users identity and money. It is a growing liability that they want to get away from. Best of all its cheaper than taking cards.

The benefits to sellers are not discussed as much as users here. When I explain it to business leaders they are often unaware of the advantages over credit.  There should be nothing unexpected about this news. Its logical.