Firstly, your mention of Euphoria is the first i've heard about this store. Upon viewing the thread, it is very apparent that they are not a nootropic store. They are a distributer of 'legal highs' for recreational purposes. Our store does not in anyway advocate nor stock any gray area recreational drugs. Our products are supplements whos nature is to enhance one's cognition. Not get high
The ICO method of distribution is not 'bullshit'. We have not ripped off other people's ideas.

We simply believe that crypto currency is a real way to run our store, but we set out to build a business that was solely focused on nootropics. Secondly, PoW is an option we have considered, but an ICO serves our purposes better. We do want the distribution of the coins to be fairer. A PoW coin will likely end up in the hands of a Chinese  mining farm with 70%-80% of the supply. Secondly, we have an honest business, with full transparency and even registered as a business in the UK.

Just because one business sells the same products as us, doesn't automatically make our project bullshit, or imply that we copied anybody's ideas.
Our giveaways and tiered account system means that users will earn more NooCoin just by being part of the community and buying their favourite noots.