If your accepting BTC for orders after the ICO, then why do i need to use your ICO? is a small % discount worth the risk i think not. if i can just use my BTC. Red flag.

If Gary has 25 years in marketing how did he forget the first rule, know the competition? Euphoria is relatively new but they beat you to it, sure its not so shiny but they didnt ask for 500 BTC. Thats another red flag.

Making 100% ICO is a lazy solution to the age old volatility of a coin being backed by something. It gives you far too much room to manipulate, you do understand that the point of crypto is to get away from centralisation  another red flag.

I like your idea its aesthetically pleasing. But it should be a business kick starter and has no place here.

Also, you say about taking a cut in profits, whats the difference between what you sell and https://www.onnit.com/alphabrain/ other then they charge $34.95 and your product is £27.99 and why doesn't your site list what's in the pills?