Speaking of service platforms. ICG could get accepted into a social messaging app and therefore be able to facilitate transactions to a wider user-base.
That would be something to consider in the next development cycle. Technically the merchant API tools could be ported into a social messaging application. Although most applications only accept the alternate cryptocurrency issued by the creator besides bitcoin. It would be more ideal to wait until another application began accepting multiple alternate crypto currencies first and then request ICG to be accepted.