you dont, its called calculated risk. and what i would do is actually invest in actual asic producing co like bitmain.
bitmain has their own cloud services called hashnest, which if you do more homework is only legit cloud site on the market i believe. everything else is a gamble in my observation.
You need to do more homework. I suggest looking at my sig for starters then reading Puppet's
Cloudmining 101 thread.