Nootropics are awesome. I have taken Alpha Brain many times and love it. I don't really see the benefits of creating your own crypto currency and incorporating it into your business. So I am likely going to stay away from the ICO. But if things roll out smoothly, I will definitely order some of your product using Noo[Suspicious link removed]d luck!
Good to hear you are an avid Nootropics user!
Some of the replies beforehand have addressed the reason why we chose to create our own coin.
To summarize, we feel that this is the best way we can bring the products at the best possible prices to our customers, whilst trying a crypto business model right from the get go.
Many companies do hold IPO's for raising capital to expand and get some working capital. Our business model takes into account that the price of NOO will appreciate as our custom increases. This is both beneficial to us, but also beneficial to buyers of the products, traders, investors alike.
Its the embodiment of doing crypto business, whilst maintaining our stance with complying to legal procedures.