Bitcoin needs killer apps, things that are only now possible due to Bitcoin. Open Bazaar might be one. ChangeTip type things another.

So, news like this is what excites me:
http://siliconangle.com/blog/2014/11/21/bitcoin-tipping-sees-giant-growth-changetip-exceeds-10000-tips-in-one-day/

And from the presentation in OP, half of these "emerging markets" are using standard websites like instagram, facebook... They don't need special tools, they use the same things us in the "developed" world use.

Competing with the PayPals (or Chinese equivalent) is not really useful. Those apps are good! Instead you need to go where they cannot go.

And with Bitcoin any kid can make the next big financial or money using app. It's just a matter of time.