For people who want full anonymity right down to the network level Teleport(network level anonymity) and BBR(unlinkable inputs and outputs) is the solution. And the only way to use those two technologies together is via SuperNET. So BBR is a critical piece of the privacy puzzle.
And SuperNET itself is a massive project to increase adoption of currencies. In fact ~$100k was just budgeted for marketing to start off 2015. BBR being a core part of SuperNET is a big deal. I myself am working on a SuperNET related project that will target real world use and I hope to be able to include BBR in my plans as well.
SuperNET intends to grow a large user base and as a result of that BBR should gain users as well since it is quite good itself.
i understand how BBR will be implemented in superNET; my (and i think others') question is "why hold onto BBR now?" - since it seems to me like the price of any individual constituent of superNET is irrelevant when they can change between different types. i suppose the price of something would depend entirely on its utility and use?
it's all very interesting and i look forward to its official release. but i just don't understand my part in it as a supporter of BBR.
Well the price will reflect the demand of BBR. If enough people are using it then the price should rise. To the end user the price will be irrelevant yes, but to people who invest in BBR anything that increases demand should be good. At this point it's pretty clear that the market is not pricing in any sort of future demand. Or at least very little future demand.
It's still going to take time to really increase adoption, but if you believe that there will be a lot of demand for privacy then BBR is probably one of the better choices one can make in terms of an investment. The technology is there, and if the demand is there then it's mostly going to be matter of packaging it in an easy to use way for people. Which is one of the main goals of SuperNET.