AM's case when considered with respect to the share price is a bit 'special' because of failed gen2 and quasi failed gen3 - successful gen4, depending on timing and competition performance, could yield a nice return for those willing to risk their capital. I say risk capital because failed gen4 will be very harsh for todays buyers.
Not as harsh as for those who bought 12 months ago.
A potential 100% downside is equally harsh to whatever principal you invest. I sincerely hope that friedcat and company succeed with gen4, I really do. Although friedcat seems to have changed significantly over the past year...he used to post updated excitedly on an almost daily basis.
Granted, the company was booming then, but still...these days he talks about as much as an actual cat ever meows...either that or the company currently holds no BTC after orchestrating the price burn of the past months (and with all this secrecy for literally months on end now...have updated Q3 financials been released to the public yet...?)