Everyone CAN Dig!  open the wallet and type:
setgenerate true -1

Then wait! this is how all mining is done at its most basic.  If you would like to buy coins, there will be an ICO. and if you want to pool mine or use a gpu to pool mine you'll have to wait for someone to set it up and tweak it. Anyone who mined Protoshares or similar coins knows there is no free open source miner.