Shame they've not capitalised on this because it is massive free publicity for the film.
What they're doing right now IS creating publicity. Now people are going to want to see the film, just because it was "cancelled".
It might be still creating publicity but they're not going to make any money from it unless or until they've got a product to sell. Hype will die down eventually. The film will likely leak at some point as well. I wonder if the Korean's have that too but obviously wouldn't release it.