The market itself is backed by unique physical and digital goods, that are discounted and are released every two weeks on the exclusive market. This gives the currency real value since you can count on the ability to exchange Exclusive Coin for these products. Products like unique and rare asic miners, even pre order asics in stock and without the premium. I would argue that having a real market use for any currency is one of the best ways to give real value to that currency that is beyond just speculation. Furthermore Exclusive Coin is here for the long term, with a devoted and respected developer and a good community.