It's not so much about "sticking to our roots" Tao, it's about the name's ability to instantly (InstantXly?) define that Darkcoin addresses the entire realm of ever increasing  government and big business incursion into the financial transactions of everyone. Its name is an immediate differentiator to Bitcoin and sets it apart from virtually everything else. While many people are very worried about the name's almost total (in perception) connection to the world of nefarious human activity, that's one way of defining the word "dark" and doesn't mean it will always be seen this way. The name carries connotations that are both positive and negative.

I've voted to keep it as Darkcoin; I don't think it could have a better name that ruffles feathers so much and gives it such an edge. There just isn't another name that comes close to cutting  through rhetoric and making it clear as to exactly what it achieves. So many businesses won't touch it, but many others will and as attitudes to the "I'm from the government. I'm here to help" assurance start to wane towards the realisation this is often a facade, there'll be greater widespread understanding as to what anonymity is really all about and the lights will start to come on in people's thinking.

Darkcoin; forever Dark!