bat it is increasing. so this is pump and dump.
Correlation does not equal causation. Just because a coin is volatile doesn't mean its a pump and dump. In this case you are likely right though becuase Josh is hyping this coin with all the tools of trade, exaggerated promised, last minute features and promos, all forms of marketing, affiliate promotion and spam.
yes if more people lose money here, those people will also point to other rising coins as scam. and we all become confused.