I actually know a person who works for Intel who is developing this.  You would all shit your pants if you knew who he was in this community and you probably wouldn't believe me.

He says this is going to get about 2.4 Ghash range (they are still testing it) and it was supposed to cost about 1000 dollars but maybe they want to compete with asic and offer cheaper prices?  But again, this card isn't really for Bitcoin, so who knows.