I'm not involved in GAW at all, thankfully. But as an outsider looking...this whole thing from haslets to primes to Zens to paycoins is a fiasco. All I see is a hype machine preying on people who came too late to bitcoin mine.  They have the "get rich quick bug" that we have all dealt with.  Maybe a very few early adopters made some coin. But like all schemes, it quickly unravels and the masses pay the price.
I could be wrong. But the whole thing just has a bad odor about it.