Urrghh, I feel like I have to lower my IQ by 90 points to even 'think' about branding, but I read that and he's more or less right IMO.

Anyone who thinks changing the name is going to have any effect whatsoever on mass adoption is delusional. If anything we'd have more luck going the other way and calling it FuckTheThievingReptilesOfWallStreetCoin.

Nobody ever achieved anything worthwhile by pandering to idiots and cowards.