Exactly this. It needs to make a positive use of the dark name e.g.

- sponsor bringing lighting to Africa
- sponsor blindness research
etc etc

team up with the largest light bulb manufacturer, flashlight seller, headlight installer, NGO in Africa bringing electricity, power companies in the USA bringing electricity and light to where ever etc. etc. etc

It needs to get some professional "fluffy and nice" marketing co. behind it or marketing expert. While all good and well the technical details of the coin are superior to everything out there, that is the back end that is of no interest to the general populous.  They need to see the coin in a warm and fuzzy light.

On the middle level team up with something like Alibaba or Alixpress in China touting the virtues of people being able to transact with full anonymity without restriction and their .gov monitoring them, China wherever.

Does not all have to be perceived seedy underworld shenanigans just because of the word dark in the name and the high tech mechanism about its usage.

Never understood why a professional marketing effort has never been put in place.  There are enough people who believe in this coin to be able to come together a raise enough funds together to retain such a marketing operation.  It just seems everyone is sitting around waiting and watching for BTC to do the heavy lifting to bring up DRK along side it every time it sneezes. 2015 needs to see some effort put into this coin and get it out there.

Just my 50,000 DRK