Hashie doesn't care if the difficulty drops or not. They just want to sell contracts to hedge their investment.

I, for one, thing the environment for these FireHashers looks pretty good right now. I think I'll try it out.

AMHash, who provides hashing power to Hashie, has shown photos of their operation. People too often assume that cloud mining operations are a ponzi scheme because they don't understand why a company wouldn't just keep the proceeds of the mining operation for themselves. The reason is that if they can get other people to pay their maintenance fees then they are protected from a collapse in the bitcoin market. They're just hedging their bets by letting users like us accept some of the risk in exchange for possible profit. Not so hard to understand.