I think with Noocoin we have that rarity in crypto: a team that is doing what is said it would do. This lot said they'd flog their dodgy supplements and accept Noocoin. As far as I can see and have read they've doing just that and quite successfully. Their COA docs seem legit in that non of the FUDers have torn them apart the way the Urocoin fake paperwork was exposed.
At the same time they're playing the cryptogame well so far. They've brought their own ICO and seem to be buying up the float as they said they would. Although the purists don't like it, that's the only way to play the ICO game and not get dumped into the dirt the first 10 minutes on trading.
They're treating Noocoin as a type of promotional point where the points have value independent of the product which they're applied. They don't make the mistake of saying a set amount of sugared caffeine pills is equal to a set amount of Noocoin; if Noocoin gets to $20.00 a coin you can get more supps than if it drops to $0.01 per coin. Quite genius, surprised it hasn't been thought of before.
The usual devs running, dumping their coins, etc. crap could happen any moment. There's no predicting these things. They could get tired of supporting the price and wander off. Until crypto has regs like real stocks there's no avoiding that kind of thing. Let's see where this goes.