Looks like a scam to me. And 3 people are holding more than 30% of the market. They are looking for quick profit - pump n dump. Beware. Looks like a well organized, well backed up scam. I don't think they bought ~ 32 miilion dollars worth each. They are probably the creators. And I dont think that's OK, taking into an account the fact that they sell it at a price, that they defined. Scammers.

https://chainz.cryptoid.info/xpy/#!rich