For me there's a clear effect of the languge on Bitcoin. My favourite one is crypto-currency, as virtual currency sounds like it is just a number on a screen. Digital is less cool I think too, because crypto sounds like cryptographic (this is why it has been named that way, so kinda logical !), and for people knowing what it is, you immeidtaly understand that this is a great code behind, and if those people are gained to Bitcoin, they'll spread a positive message. How a simple word can change everything !