First of all, there are no definite formulas or elements for evaluating a potential ICO project as there are hundreds of factors influencing its success: political institutions, Law, Founder or Advisory Board, level of communication, community attention... So, other more important factors that need to be considered are: Domain Check: Registered by any company To Anonymous or not? When and how long? Community participation in the project through other media channels such as Facebook, Twitter ... how many followers, how interested?