Zen won't go below the $1, too late guy, sorry if you wanted to set up a node for cheap. Horizen is suffering less compared to some altcoins. When it changed the name, the team did it after listening to the community, I mean they considered the community and didn't make the switch suddenly. Did you participate?
Horizen has a stable team for a long time now, you may see about its marketing strategy, but did you check what the dev. did for the tech? In 1 year, I believe the team did a huge work so far (and not only for Horizen but also for the whole crypto community).
You may don't like the name, I am personally ok with your opinion, anyone shall have one. If you call the name good for dumbs, I wonder how you would call the coins with a really dumb name